Ideal for brittle, weakened strands, Bleach London’s Reincarnation Shampoo and Conditioner are developed by professionals for instant and long-term results, scientifically proven to reduce breakage by 68%. Enriched with bond-targeting technology, the set is powered by creatine, amino acids and wheat proteins, encouraging the illusion of thicker-looking lengths.Set Contents:Reincarnation Shampoo 300mlA nourishing shampoo that helps to leave the hair feeling refreshed. The formula is for all hair types. It’s perfect for bleached, coloured, dry and damaged hair, and works to remove impurities and product build-up, promoting a silky-soft finish. Forming a protective shield over the hair, the shampoo seeks to protect against environmental aggressors while creating the look of stronger lengths. Reincarnation Conditioner 300mlA partner to the above shampoo, the conditioner is enriched with the same blend of amino acids, creatine, and hydrogenated castor oil. Delivering an instant surge of hydration, the conditioner helps to detangle lengths while promoting a revitalising effect for the appearance of glossier hair.Vegan and Peta-Approved.